Web Design Q and A For Clients
Client Website Discovery
The first of three articles on website discovery and what to ask your clients before starting on the design and development phase of their website.
Client’s Company
- Do you currently have a website? What is/are the URLs?
- Describe the products/services you sell?
- Who are your 3 main competitors, please include their URLs?
- What makes you stand out from your competitors? How do you differ?
- What do you like or dislike about your competitors’ websites; is there anything on their sites that you would like to emulate?
- What is the demographic of your target market or client base: age, sex, income, education, geographic region, etc.
Website/Functionality Questions
- If you have a website, do you have a site map? If you don’t already have a website, do you have a site “blue print” that includes the sections and pages of your site?
- If you have one, what do you like most about your current website?
- What are your top 3 frustrations with your current website?
- What is the goal of your website? What 3 actions would you like your user to take?
- How web- or tech-savvy is your client base or target market? 0 being the least savvy and 10 being a “power-user”.
- Do your visitors require any special technology such as a mobile version of site, multiple language support, larger type for easier reading, etc.
- Any specific features you would like included? Separate log in area for clients; calendars; forums; blog; forms; subscription services (RSS, email or newsletters); share by social networking; uploading files (documents, images, audio, video)?
- If you do not currently have a form on your site and need one, what information do you want to capture from the user? Will you be using this for email-marketing campaigns? What email-marketing service do you use or do you need to subscribe to one?
